UI/UX Designer → Solving Complex Problems Simply
Faster property discovery, effortless listings, and in-app scheduling for landlords, agents, and tenants
Connecting landlords, agents, and tenants with simple, trusted tools for search, listing, and scheduling
who
PropTech startup serving urban rental markets
what
Role-based real estate portal (Tenant/Landlord
/Agent)
result
- 30% faster tenant matching
- 25% reduced vacancies
TIMELINE
Q4 2024
(12-week design sprint)
MY ROLE
Lead UX Designer (Flows • UI • Testing)
Role selection: Tenant, Landlord, Agent — the single entry point for each user journey
Project Summary
PropertyHub is a role-based web platform that streamlines property search, listing, and viewing for tenants, landlords, and agents. It combines advanced filters, AI-assisted matching, in-app chat, and an integrated viewing scheduler to reduce vacancy time and simplify communication.
Role-aware login: users land in tailored dashboards.
Problem Statement
Fragmented tools and poor communication caused 3-week average vacancy periods, a 40% no-show rate for viewings, and duplicated listings across platforms. Users needed a single, role-aware platform to search, list, communicate, and schedule — quickly and reliably.
Design Process
EMPATHIZE
Shadowed 16 users across roles to map workflows and pain points.
DEFINE
Key insight — users want “trust + speed”: verified listings, fewer apps, and an easy scheduling flow.
ideate
Created 3 portal variations and prioritized a role-centric UI.
prototype
Built 45+ role-adaptive Figma screens and an interactive prototype.
Testing
Usability tests and pilot analytics showed significant improvements in task completion and listing time.
My Role
- Lead UX Designer — flows, UI, and usability testing
- Built the scalable design system and component library
- Managed developer handoff (design tokens, redlines, and QA support)
Workflow Details
CORE JOURNEYS
Tenant
Search → View → Schedule → Chat
Agent
List → Match → Schedule → Track
Landlord
List → Manage → Notify→ Chat
Your Perfect Space, Found with Trust and Transparency
Tenant home: Rent / Buy / Short-Let tabs + advanced filters for fast discovery
Card view — at-a-glance details and quick actions for each property.
Constraints
- Complex permission systems
- Calendar synchronization challenges
- Responsive requirements (40% mobile usage)
- Diverse user tech literacy
Design Methodology
Role-Centric Sprints
Phase 1
Tenant workflows (5 weeks)
Phase 2
Landlord/agent tools (6 weeks)
Phase 3
Unified systems (3 weeks)
Solution
Innovations
Maximize Your Property’s Potential with Ease and Transparency
Smart Search & Filters — Rent / Buy / Short-Let tabs + advanced filters (location, price, bedrooms, source, etc.) → 30% faster matching.
Wizard-based Listing — 5-step onboarding for landlords/agents, auto fills & image assistant → 5-minute listing creation.
In-App Chat & Scheduler — Message landlords/agents and pick viewing slots from their availability → 80% fewer missed appointments.
Integrated Chat: Connects all parties within listings
Impact
USER OUTCOMES
- 30% faster tenant-property matching
- 25% reduced vacancy periods
- 80% fewer missed appointments
- 92% task success in usability testing
BUSINESS IMPACT
- 4.7/5 user satisfaction
- 300+ properties listed monthly
- 50% fewer support tickets
KEY ACHIEVEMENTS
- Unified experience across 3 roles
- 5-minute listing creation
- 92% task success in tests
Kashif Jamshaid – Senior UI/UX Designer
Designing user-first digital experiences
Hire Me – Available for Remote Roles
© 2025 Kashif Jamshaid. All rights reserved.
